Marketing Manager
ANCOR THAILAND Full-time
Jan 2020 – Jan 2021
★ Marketing Communication
- Enhancing awareness and a better understanding of company services through all possible marketing communication channels, includes advertising, branding, promotion, and direct marketing.
- Using SWOT Analysis to identify where exactly the company is, to make a strategic plann with a clear marketing purpose.
- Planning annual marketing campaign, budget, and cost control
- Ensuring that all published messages are aligned with corporate identity.
Channels : Facebook Ads/post boosting, LINE, Instagram, Mailing (Newsletter & Promotions)
★ Content Creator
- Do the market research on competitors and/or global trends to create the content in various forms to gain more traffics to your platforms, increasing a chance of selling (conversion rate), as well as plan content strategy, content pillars to reflect your brand awareness effectively.
Type of content: articles (copy writing), tie-in content, social media post (Facebook, IG, LinkedIn), infographic, video (YouTube)
Tools : Google Analytics, Google Trends, Mailchimp, Zanroo Search (Social Listening)
★ Graphic Design
- Designing any graphic requests e.g. Banner, Advertisement, Sign, Social Media Post & Cover, Poster, Brochure, Roll-up, Vinyl, Business card, Company logo, Company Presentation, Container, Email signature etc.
- Video editing
Tools : PowerPoint, Photoshop, Illustrator, Adobe XD, Audition, Final Cut Pro, Sony Vegas
★ WordPress & Website Designer
- Design responsive website layout for the best User Interface (Mobile, Laptop, Desktop)
- Create, setup, and launch the website from a start
Tools : Adobe XD, WordPress, Elementor Pro, Divi
★ Admin & IT Support
- Handling with inquiries from company social media, LinkedIn, and email.
- Work as an Office365 administrator: setting up Office365 account, sharepoints, OneDrive, meeting room booking system, email, etc.
- Support IT related functions: computer/laptop setup, Windows installation, errors/ malfunction, etc.
Tools : Office365, AnyDesk